Creative Marketing Idea: Custom Song Lyrics for Your Business
Creative Marketing Idea: Why Some Businesses Are Changing Song Lyrics to Stand Out
Want a marketing idea no one else is doing — but everyone remembers?
Brands like L’Oréal and biotech firms are rewriting hit songs with custom lyrics to promote their message — and keeping the artist’s voice with the help of AI.
Whether it's for an event, a product launch, or internal culture — changing song lyrics creates a buzzworthy, emotional experience that connects with your team or your audience instantly.
Real Examples Below 👇 See how businesses like yours are making music work.
1. L'Oréal’s SPF Awareness Campaign
Song: "Love is in the Air"
Campaign Name: "SPF’s in the Air"
Purpose: Promote Anthelios sunscreen protection
Original Lyric: “Love is in the air, everywhere I look around”
Custom Version: “SPF’s in the air, everywhere I look around”
Original Lyric: “Love is in the air, in the whisper of the tree”
Custom Version: “SPF’s is in the air, in the warmth of my skin”
"SPF’s in the air, everywhere I look around... It’s protecting you and me"
This short and catchy lyric change gave a fresh, fun twist to a corporate campaign — and cut through the noise with music.
Watch the campaign short:
📬 What L’Oréal Said in Their Email
This campaign started when L’Oréal’s team reached out with this fun request:
Subject: Custom lyric change — “Love is in the Air”
Hi! I was wondering if you can help us change the lyrics of the song “Love is in the Air” for a fun brand activation. We want to change it to “SPF’s in the Air” to promote our Anthelios sunscreen. It doesn’t have to be long — just a few key lines would be amazing. Let me know what’s possible!
2. CrownBio’s Bruno Mars-Inspired Team Anthem
Song: "Uptown Funk" by Bruno Mars
Purpose: Internal team celebration for CrownBio’s biotech divisions
Original Lyric: “This hit, that ice cold / Michelle Pfeiffer, that white gold”
Custom Version: “This hit, that biotech / CrownBio, bringing the tech”
Original Lyric: “Make a dragon wanna retire, man”
Custom Version: “Make a biotech wanna invest, man”
“This hit, that biotech... CrownBio’s gonna give it to you”
“Make a biotech wanna invest, man”
Instead of a generic video or email blast, this biotech firm honored their CSDs, DSEs, and research teams with a full-blown anthem that turned heads — and lifted spirits.
Key takeaway: This wasn’t just fun — it reinforced culture and company pride.
3. Penny’s Hamilton Gala Performance
Song: "Alexander Hamilton" by Lin-Manuel Miranda
Purpose: Annual Fundraising Gala for a New York nonprofit
Audience: 300+ guests at a prominent Manhattan venue
“Needed a song to be relevant to my Annual Fundraising Gala... The video was shown to 300 people at a prominent Manhattan venue and the audience loved it.”
Original Lyric: “Alexander Hamilton, my name is Alexander Hamilton”
Custom Version: Adapted to highlight the nonprofit’s mission and leadership journey
This clever, high-energy rewrite helped guests emotionally connect with the cause — and boosted donations big time.
🎯 They raised 150% of their fundraising goal.
Watch the Hamilton-themed short:
Why It Works
🎵 It’s Familiar. People recognize the melody instantly.
🎤 It’s Personalized. The lyrics are specific to your brand, team, or event.
⚙️ It’s Powered by Tech + Talent. AI voice modeling recreates the original voice, but it takes a human singer and audio engineer to pull it off professionally.
Want to Do This for Your Business?
Use our AI Lyric Changer tool to explore song ideas, get instant pricing, and submit your lyrics. Or, if you’re not sure where to start, we’ll help you write them.
🧠 This isn’t just AI — it’s a team of vocalists, engineers, and AI experts blending art and tech to give your business something memorable.
📈 Use it for:
- Events
- Retirements
- Product launches
- Recruiting
- Brand storytelling
🔗 Learn more about our Business Lyric Change services
Your message deserves more than a slideshow. Let it sing.
